Still checkin' the old mail box
Cinnabon uses direct mail to work the neighborhood

Cell phone users take ads they can control

Advertising on mobile phones will take off when users believe they can control them.

Mobile Marketer: Traditional advertisers ramping up their mobile strategies: Study, 2009-Jul-17, with Giselle Tsirulnik interviewing Mack McKelvey of Millennial Media:

“Entertainment advertisers ... know the power of the mobile ad network model and they strategically leverage it to target and engage their consumers with unique interactions at various points in their campaigns.”