How to Share an Audience with Less Risk
How to Leverage Social Media for Non-Users

How to Share your Customers

081110a We suspect your customers buy things from other companies. Unless you're Wal-Mart you can't pretend to fill their every need. So why not help them find companies that fill the empty spaces the same way you do? What an excellent way to keep them 'in the family.'

Strategic Public Relations: Brands Are Curating Cool.2008-Sep-3, by Kevin Dugan

While a sponsorship can buy access and build awareness, brand curating earns these things while focusing on loyalty. It’s a lot of work. But brands like Urban Outfitters and MINI know this investment pays dividends when you are trying to do more than make a sale.... MINI and Urban Outfitters take a new approach to associating themselves with complimentary brands – serving as curator instead of sponsor.