How to Lure a Better Audience
How Words Struggle to become Viral

How to Ask Questions, Revisited

In developing more conversational marketing, it's important to use language that resonates with your customers and reminds them what is special in their relationship with you.

Think Customers, The 1to1 Blog: Measuring Great Service071125z . 2007-Nov-1, by Jeremy Nedelka

The short questionnaire had only 4 questions, and each made sense based on what I’d experienced during my three days there. The hotel wanted to know “who created a wow experience” (every staff member I met gave me their business card), “how the experience could be better next time” (I would have a hard time coming up with anything), and “will you return” (which also asked for an explanation), were three of the four. The last, asking for a 1-5 rating of the overall experience, was very unique and caught my eye most. Instead of the typical excellent, great, etc…, the 1 to 5 were labeled “not so fab, ehh, ok, good, and fabulous.”

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