In developing more conversational marketing, it's important to use language that resonates with your customers and reminds them what is special in their relationship with you.
Think Customers, The 1to1 Blog: Measuring Great Service . 2007-Nov-1, by Jeremy Nedelka
The short questionnaire had only 4 questions, and each made sense based on what I’d experienced during my three days there. The hotel wanted to know “who created a wow experience” (every staff member I met gave me their business card), “how the experience could be better next time” (I would have a hard time coming up with anything), and “will you return” (which also asked for an explanation), were three of the four. The last, asking for a 1-5 rating of the overall experience, was very unique and caught my eye most. Instead of the typical excellent, great, etc…, the 1 to 5 were labeled “not so fab, ehh, ok, good, and fabulous.”