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How to Suck in the Fans

070911y If you want a model loyalty program that will show you how to suck in the fans of your product, look no further than the Dairy Queen Blizzard Fan Club. At Promo Live, they shared the fact that nearly 1.4 million members have played their online games in the past 3 years, and the latest promotion, Blizzard Sweet Sounds, is ratcheting up success with 3 million plays so far. Even more than a great web site and email newsletter, they have a great hook...an offer on every Blizzard cup to register at the web site and get a two-for-one coupon at your next purchase. Of course, you'll also get to enter your birthday, vote on your favorite flavors, etc.

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