Using Mail to Strengthen Email
Being the Pushpin

Experimenting with Milk for Free

We're anxiously awaiting word from the artist currently known as Prince as to his reasoning behind distributing his new album, Planet Earth, for free in the UK. First he decided to give it away with tickets to his London concerts, then it was distributed free in The Sunday Mail, as well. The Sunday Mail publisher is crowing about their position as a leading-edge promoter of fine music, but I think Prince is trying to redesign the connection with his public once again, and Sunday Mail got to hitch on for the ride. So what's he going to do for fans in the rest of the world?? I don't understand what's going on well enough to judge this as a marketing tactic. Maybe it's just an experiment? Billboard.com: U.K. Storm Brewing Over New Prince Album. 2007-Jun-29, by Lars Brandle

Comments