Now here's a novel idea. Instead of surveying your customers, do a survey FOR your customers and prospects. Collect some information they can use. Maybe something they would enjoy talking about. Make yourself indispensable.
Business First of Columbus: Nationwide finding success with research surveys as marketing pitch. 2007-May-25, by Adrian Burns
Nationwide's surveys mostly have targeted aspects of consumer well-being that touch on Nationwide's products, such as vehicle safety, funding retirement or identity theft protection. Case said a gauge of the marketing campaign's success lies in how the surveys are used by newspapers, television stations and even bloggers.