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MediaPost Publications: LG Puts Cell Phone Owners To Work As Music Critics2007-Jun-11, by Karl Greenberg
LG Electronics' Mobilecomm USA, the electronics giant's U.S. mobile phone division, is preparing to launch a program with music-business magazine Billboard Magazine. The effort, "Mobile Beat," lets owners of the company's mobile phones become de facto music journalists posting live commentary to personal blogs on billboard.com. LG and Billboard are letting 30 contestants get a free LG enV camera phone and VIP press passes to concerts, festivals and shows where they live, to be chosen by Billboard. Winners are charged with covering a raft of summer concerts, where they can post photos and reviews to Billboard.com. To participate in the contest, entrants must log onto Billboard.com and submit a photo of themselves along with a 100-word statement about why they should be tapped to be a citizen-journalist.