Customers as Guests
Search Marketing for Information

Shockingly Simple Way to Share

If someone had pitched this idea to me, I would have said "ho hum, who'll bother to participate?" but I am shocked to discover it so easy and fun and heartwarming...who wouldn't? At the Country Crock site you can upload a simple story or a long one, add pictures, and browse the country for stories and recipes. I think this is actual a good step up from those web sites that encourage sponsors to donate $1 for every click. That always seemed TOO easy, cheap, sort of. Country Crock will donate a meal to Second Harvest if you contribute a story.

Promo magazine: Country Crock Taps NASCAR Tie to Aid Second Harvest. 2007-May-10

Country Crock is using its sponsorship of NASCAR driver Kasey Kahne to drive consumers online to take part in its Spread the Sharing campaign with America’s Second Harvest. The brand will donate one meal to Second Harvest for every story about sharing that consumers post on its site....Country Crock hopes to collect 1 million stories by Thanksgiving. So far, consumers have posted 5,318. To support the effort, Country Crock put a “Please Share” logo on its No. 9 Dodge and Kahne’s racing suit.