Verizon Helps Fans
Oh yeah, I really hated that ad

Student Athletes get Samples

Good to hear about a new way to get product samples into the hands of people who have time and interest to try them plus the social clout to share them. Octagon marketing will now be able to push samples out to 5 million student athletes. Playtex is amplifying their student sampling program with online contests. The Old Spice Red Zone product was efficiently launched with this type of program.

Promo Xtra: Coaches Association Signs Sampling Pact. 2007-Feb-9, no byline

High school coaches in 18,000 U.S. schools will get samples for student athletes through a new contract for the National High School Athletic Coaches Association.