Not all of us are here to be liked. I'm a happy Go Daddy customer, myself, although I dislike their advertising, their boss's blog, and their tireless efforts to sell me something else everytime I register or renew a domain. What I like is that they have the user experience nailed. It's what you expect, heavy-handed and flawless. Their people never drop the ball. I believe this Super Bowl ad would not have worked if it were not for their sterling reputation for customer support. I say, "We don't have to be friends, you just have to do a good job helping me keep up with my domains." And they do.
The Arizona Republic: Go Daddy ads pays off despite critics. 2007-Feb-8, by Jane Larson (via AAF SmartBrief)
"The Office," its ad featuring a hard-partying marketing department, was panned by critics and ranked among the game's least favorite and least popular ads. Even so, Go Daddy said the number of new customers it has signed was up 23 percent between the Monday after Super Bowl 2006 and the Monday after this year's game....A New York firm that researches TV ad effectiveness ranked the Go Daddy ad second among the most-recalled Super Bowl ads, behind Bud Light's hitchhiker ad.