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4 posts from February 2007

Good News if More Businesses Get into the News

The general public has limited interest in news about growing companies. What I hope is that by hiring more business reporters, Fox spurs the entire industry to go deeper on these cable channels devoted to business. Business people benefit when they get more information about what other business people are doing.

WSJ (free link?): News Corp. Builds Toward Business TV. 2007-Feb-9, by Julia Angwin (via AAF SmartBrief)

News Corp.'s planned new Fox Business Channel will be "a little bit more business friendly" than its main rival, CNBC, News Corp. Chairman Rupert Murdoch said yesterday, as the company confirmed its intention to launch the channel in the fourth quarter. Unlike CNBC, which Mr. Murdoch said leaps "on every scandal," Fox Business Channel will cover scandals only "if there's a story," he said. A News Corp. spokesman said later that the channel would cover both negative and positive stories. A spokesman for CNBC, Kevin Goldman, said CNBC's programming speaks for itself. As for the prospect of competition from Fox, he said "bring it on."

Oh yeah, I really hated that ad

Not all of us are here to be liked. I'm a happy Go Daddy customer, myself, although I dislike their advertising, their boss's blog, and their tireless efforts to sell me something else everytime I register or renew a domain. What I like is that they have the user experience nailed. It's what you expect, heavy-handed and flawless. Their people never drop the ball. I believe this Super Bowl ad would not have worked if it were not for their sterling reputation for customer support. I say, "We don't have to be friends, you just have to do a good job helping me keep up with my domains." And they do.

The Arizona Republic: Go Daddy ads pays off despite critics. 2007-Feb-8, by Jane Larson (via AAF SmartBrief)

"The Office," its ad featuring a hard-partying marketing department, was panned by critics and ranked among the game's least favorite and least popular ads. Even so, Go Daddy said the number of new customers it has signed was up 23 percent between the Monday after Super Bowl 2006 and the Monday after this year's game....A New York firm that researches TV ad effectiveness ranked the Go Daddy ad second among the most-recalled Super Bowl ads, behind Bud Light's hitchhiker ad.

Student Athletes get Samples

Good to hear about a new way to get product samples into the hands of people who have time and interest to try them plus the social clout to share them. Octagon marketing will now be able to push samples out to 5 million student athletes. Playtex is amplifying their student sampling program with online contests. The Old Spice Red Zone product was efficiently launched with this type of program.

Promo Xtra: Coaches Association Signs Sampling Pact. 2007-Feb-9, no byline

High school coaches in 18,000 U.S. schools will get samples for student athletes through a new contract for the National High School Athletic Coaches Association.

Verizon Helps Fans

Hope they get some good PR for this.

Link: MediaPost Publications - Verizon Wireless Deploys Its Own COLTs In Miami - 02/01/2007. by Emily Burg

VERIZON WIRELESS IS MAKING SURE that attendees at Super Bowl XLI won't have to miss a second of the action to ask, "Can you hear me now?" Verizon has deployed two Cells on Light Trucks (COLTs) outside Dolphin Stadium to boost wireless coverage for the anticipated spike in cell phone calls that will occur on Sunday. The company reported that during last year's Super Bowl game in Detroit, traffic on Verizon Wireless's network in and around Ford Field increased 500% compared to average network traffic during a regular NFL season game.