Choosy Scion leaves Network TV
Brands Sidestepping Media to Audience?

Shopping Upgraded by American Express

4em Only one place so far to lounge with your fellow American Express cardholders--The Mall at Short Hills in Short Hills, NJ. This holiday season, Amex is experimenting there with exclusive and non-exclusive areas where shoppers can relax and get "shopping support."

Brandweek: AmEx Takes Personal Service to the Next Level. 2006-Nov-9, by Constantine von Hoffman

...said Ralph Andretta, American Express's svp-membership rewards. "We are focused on creating unique and meaningful experiences for our card members, and the Members Lounge provides a relaxing environment where they can get the services they need during a very hectic holiday shopping season."...