Brands Sidestepping Media to Audience?
Kraft Takes People into New Territory

Kellogg Shares its Graphic Heritage

4cb Now Kellogg's cereal fans can get toys, clothes and collectibles decorated with their favorite characters, like Tony the Tiger, below. Buy it retail at the Kellogg's store, but they are hoping to see them on eBay soon.

Chicago Sun-Times: Kellogg artwork a grrrreat novelty, 2006-Nov-10, by Denise O'Neal061115c

...said Kathleen Pavlack-Glassman, senior manager worldwide of consumer products for the Kellogg Company. "We at Kellogg are very thankful that we can share the company's visual history with our loyal consumers, giving them back a bit of their childhood to enjoy all over again."...

Comments