Viral Balances Trust and Curiosity
The Audience for Alternatives

Striking While the Experience is Hot

Nr_4 Managing the email program to the customer experience, off-Broadway producer Ken Davenport has an excellent method for generating referrals and repeat purchases for shows like Altar Boyz. More than other producers he thinks about the customer experience outside of the theater.

060728c Email Insider: E-Mail Theatrics, 2006-Jul-26, by Bill McCloskey

"Audiences were going crazy during the show, and I wanted a way to recapture that feeling." The solution was the "Thank You for Getting Footloose With Us" e-mail that went out the Monday after the show. Davenport studied e-mail sending and open rate patterns and determined that the best time to send his blast was a few hour after the women got to work and had had time to catch up on their day's activities.

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