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Viral Balances Trust and Curiosity

Vm_3 Viral marketing treads a thin line between trust and engagement. Sometimes the engaging content pushes it over the cliff, and sometimes the commitment to friendship. Trying to market your assignment with viral marketing is tricky, but the better you understand the balance between "trust-me-this-is-funny" and "is-this-funny-enough-to-share," the better your ability to leverage viral marketing. It's not a game for amatuers.

EMail Insider: Viral E-mails: Dress Right For The Party, 2006-Jul-27, by Andy Goldman

My buddy is important to me. The content he forwarded wasn't. But when I got a personal endorsement from him, that all changed--and I gotta admit, that baby was pretty cute.