In India, Hewlett Packard is sponsoring an experimental new medium whereby visual content is transmitted to people listening to radio over their cell phones. Video clips could be transmitted as well as concert ticket offers and offers to participate in promotions and contests. Anyone already interested in cell-phone couponing may find this an engaging medium.
“This is a classic case of convergence of telecom, radio and music. The key here would be to provide our listeners with quality content,” says Pankaj Mathur, country manager, CME, HP India Sales. HP would tie-up with multiple players as far as radio channels and cellular operators go in order to cater to wider audiences. “Visual Radio caters to the demand for entertainment content on mobile phones by the Indian consumers,” says A P Parigi, Managing Director, Radio Mirchi.