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Sponsoring Emerging Musicians Getting to be Popular

060405a Sometimes marketing teams make a real contribution to culture(!) The growing trend of brands to give a leg up to emerging musicians is very heartening, especially when it avoids the "American Idol" humiliation displays and focuses on providing entertainment and opportunity.

MySpace: Scarfacegame

Scarface: The World is Yours, the video game based on the classic movie, is coming in Fall 2006. We want to find the hottest unsigned music act to feature in the game's soundtrack, and everyone on MySpace has a say in who it will be.

The group who wins will get their song included in the game and win a trip to Los Angeles to perform at a high profile event during the Electronic Entertainment Expo (E3) for over a thousand people including an elite group of music and entertainment executives, celebrities, tastemakers, press and fans. In addition to the winner, the 2nd and 3rd place artists will also be brought to LA to perform at the same event.