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Verizon Innovates in Music Distribution to Attract Fans

060403 As wireless carriers like Verizon and Cingular enter the media business, we're starting to see some very appealing new combinations of content and service. Possibilities for joint promotions seem very nice if you can keep the risk under control. Some of these new services will catch on and some won't. What could you share to your audience via cell phone?

ClickZ: Verizon Wireless Provides SXSW Concert Footage, Enhances Music Offerings by Kate Kaye, March 17, 2006

Aiming to target the indie music community and bolster its V CAST music content selection, Verizon Wireless is providing concert footage from ...South by Southwest (SXSW) event in Austin, and expanding relationships with independent music distributors....

the company wants to build its song library to one million tunes, and needs to ensure critical mass in adoption of its V CAST handsets before it puts a full-fledged campaign behind its music product....

In another appeal to the underground sounds set, the firm has paired up with MySpace, offering contenders in the site's "Calling All Bands" contest the chance to have their song, video, ring tone and ring back tone released on Verizon Wireless.

4300 musicians participated in the MySpace contest. I wonder if any effort was made to spread the word to all their fans, or just the winner's fans.

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