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Chase Points out the Connection

060222a_2When looking for a new place to put an ad, you'd best look for a place where the ad will be appreciated. Chase is helping people find electrical connections at the airport. Chase Finds a New Outlet for Plugs by Suzanne Vranica (subscription required)

In the latest example of marketers plastering their message in unusual public spaces, an ad agency hired by Chase installed 90 two-foot-long stickers around outlets in the airport's departure lounges and eating areas earlier this month. The decals are emblazoned with Chase's name and logo with messages such as: "This outlet works. Now you can too." ...

Chase hopes the decals will be spotted by the hordes of businesspeople passing through the Indianapolis airport every week, many of whom while away hours waiting for their plane by working on a laptop computer plugged into a wall outlet.