The best advertising gives the audience a taste of the consumption experience. Austin-based advertising agency T3 created a special web site (or micro site) for Marriott to show off the innovations it's developed for business travelers: www.ExperienceMarriott.com.
iMedia Connection: Experience Wanted by Gay Warren Gaddis of T3
Developing ExperienceMarriott.com required more than a little fortitude on Marriott's part-- and the result has been nothing short of incredible. I truly believe they've reinvented the online room tour by their willingness to invest in the staff, time and budget it took to test, develop, track and analyze something that had never been done before. We have seen dramatic shifts in overall perceptions and purchase intent. In addition, we have been monitoring the "buzz factor" and have seen a lot of coverage in blogs and organic PR both nationally and globally