Putting more Science into Advertising
Espresso Dating

A Commercial to Keep and Share?

060120b While some advertisers are promoting the fact they have a Super Bowl commercial before it actually airs, Burger King is betting that after their commercial airs, the audience will want to capture and share it with friends.

USATODAY: Burger King to send extended ad to customers of Sprint phone video by Theresa Howard

Within 30 minutes of the ad airing, those who've opted to receive text messages from Sprint will get a note saying the extended ad is available on a dedicated Sprint TV channel on their handset. Sprint has 45 million subscribers but would not say how many buy video services. "If they want to see this commercial, they can get it," says Sprint spokeswoman Angela Read. "People are looking online for commercials. This is another way to do it."

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