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Hotels Showing Off their Appliances

Fun and Useful Marketing

051221b In addition to one of the most beautiful corporate sites I've seen recently, Ann Arbor-based Enlighten web agency has a charming viral marketing web site for creating excuses for not attending Xmas parties.

In my opinion, the essence of viral marketing is not about promoting the brand, but promoting fun. If the brand is conveyed, it must not get in the way. Viral success achieved here! (via Out to Launch)

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