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Fun and Useful Marketing

Florida Destination Travels to Prospects

051221a I wish I could see the beach on wheels, but I doubt they will send it to Houston. However, I think creating a mini recreation of a destination in a trailer is a terrific idea. Maybe we should make a 'Houston experience' trailer and send it out.

MediaPost Publications - Out to Launch by Amy Corr

Lauderdale's "Beach on Wheels" rolled through Chicago Dec. 10 through 16. A glass-enclosed "beach" was mounted on the back of a 22-foot truck and features sand from Greater Fort Lauderdale, palm trees, and a replica of Greater Fort Lauderdale's Wave Wall and promenade. Next stop for the beach on wheels is Philadelphia, New York, Detroit, Washington, and Boston.