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Marketing the Conversation

051027 To encourage its readers to try the new online comments feature of its web site, the Toronto newspaper The Globe and Mail has launched a fun new contest featuring wacky prizes ripped from the headlines. If readers comment on a news story, their name is entered in a drawing. Winners can get their $10,000 (Canadian) in one of several ways including:

  • soft wood lumber (so they can help make NAFTA work)
  • health care services (private or American)
  • "overpriced" gasoline
  • a deluxe gay wedding.

Discovered via Amy Corr's Mediapost newsletter Out to Launch.