Infinity Broadcasting is sponsoring a couple of speakers at Advertising Week called the Infinity Innovators. One of them, Carat Americas CEO David Verklin, set a different tone than the other executives complaining about advertising's 'broken model.' He says now is the time for advertising professionals to decided what future they'd like to have--and go for it.
MediaPost: High-Tech Future Will Create New Opportunities For Advertising by Michael Deibert
"Thousands of advertisers are going to use television who could never afford to use it before," said Verklin. He added that the end of the 30-second ad was "not something to lament," as the new technology would enable "advertising to the interested" to take hold.