The Criteria of Influence
Strengthening Local Ties

More Magazines Bringing Readers Together

LightreadersReaders of Cooking Light are being invited to magazine-organized parties. A recent event in Midtown Manhattan drew 250 attendees who paid around $50 and received gift bags from the sponsors. Cooking Light is being choosy about advertiser involvement and readers are still organizing their own events as well. Advertisers like Woodbridge Wines are enthusiastic.

Magazines Stuff, Cargo and Country Home are also experimenting with events.

NY Times: Read the Magazine, Then Eat the Meal by Stuart Elliott. Photo by Keith Bedford

Cooking Light Supper Clubs...where readers cook meals using recipes from the magazine, then dine together, began in 1999 when Amy Fong, a reader in Alameda, Calif., organized the initial meetings on her own, without the magazine taking part. ...

Since 2000, when Cooking Light ran an article about the supper clubs, thousands of readers have formed hundreds of clubs, finding one another informally or using the message boards on the magazine's Web site (cookinglight.com) to connect. In addition to the ad hoc supper clubs, Cooking Light now plays host to more than a dozen formal events each year around the country, some of them sponsored with McCormick & Company, the maker of spices and seasonings, and all of them involving more than two dozen advertisers

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