"It's just an experiment" say some of Google's competitors. Ho, ho, ho, it's the BIG first step. Google is not an internet company, it's an advertising company. A great big price discounter, I expect.
CNET: Google takes ad sales to print by Elinor Mills and Stephanie Olsen.
Google recently began buying ad pages in technology magazines, including PC Magazine and Maximum PC, and reselling those pages--cut into quarters or fifths--to small advertisers that already belong to its online ad network, dubbed AdWords.