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Podcasting as an Advertising Channel

When I did my recent presentation on marketing innovations, I didn't include podcasting because I wasn't sure how we could use it as an advertising channel. Now Starcom's research group has an excellent suggestion, covered by Zachary Rodgers at ClickZ. Read the whole article.

ClickZ: Podcasting Augers 'Connoisseur Cultures,' Says Starcom

Podcasting will give marketers the opportunity to niche-target a new set of "connoisseur cultures," according to a new report from Starcom MediaVest Group (SMG). But user sensitivities around advertising in the medium mean sponsorship and content integration are better models than straight advertising.

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