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We don't have A.C. Moore stores in my area, but I'm thrilled to see their new web site takes a 'recipe-clipping' approach to helping people with craft projects. You browse the projects they suggest, click on one, and, in addition to instructions, you get a complete shopping list and a store locator query box. Very tightly designed!

MediaPost: Amy Corr's Out to Launch newlsetter (registration required)

A.C. Moore has redesigned its Web site. The Web site, designed specifically to drive traffic to the stores, includes: free projects that customers can create, as well as a printable shopping list for each project; a sign-up facility for in-store craft classes; and a store location search as well as access to weekly specials. Advance Design Interactive, Philadelphia created the site.