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Sharing the Marketing with your Customers

At the Advertising Technology conference in New York last week, the theme was "Marketing in the Age of Consumer Control." We learned many useful new concepts to help us in sharing marketing tasks with our now more sophisticated customer base:

1) The best brands will be those whose customers tell the best stories.

2) CGM: Consumer Generated Media includes blogs, discussion groups,and chats about brands.

3) Help your audience create their own content.

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