Inventive Moms
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Manifestos and Poses

Jonathan Adler Manifesto

Webster's Dictionary defines a manifesto as "a written statement declaring publicly the intentions, motives, or views of its issuer." Since everyone ought to be clear about their purpose, it's a good thing. In the link above, the Jonathan Adler company has a charming manifesto. It makes me want to do business with them. Be sure and look at their innovative two-sided couch as well.

Seeing that manifesto reminded me to check on Seth Godin's god-child, ChangeThis. A direct descedent of the Cluetrain Manifesto, ChangeThis defines manifesto a little differently: "It's an argument, a reasoned, rational call to action, supported by logic and facts."

One of the strongest messages of the Cluetrain Manifesto is that companies should take a position, but never posture. I'm not sure that there isn't some fashionable posing going on over at Jonathan Adler, but it's an attractive pose.

Thanks to Daily Candy for this sighting.

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