Theresa Quintanilla

Creative professional and entrepreneur

For 20 years, Theresa Quintanilla has been studying how companies and communities build stronger bonds with their target audiences. She has frequently excelled at creating or enhancing databases of customers and prospects to be used as a selling tool and for customer relationship management. She has discovered that one of the most effective ways to leverage these databases is to create a valuable and reliable newsletter program.

At Columbia University, she obtained an MBA in Marketing and studied how nonprofits and corporations select and penetrate their markets.

At Ogilvy & Mather Advertising, she worked 5 years in account service for Compaq Computers and others, running the planning and production of campaigns across all media.

At Service Corporation International, she studied their customers with prearranged funerals and developed new products, newsletters, and ads to increase revenues and profits.

At corporate computer dealership Microcomputer Power, she built up the newsletter and the seminar marketing to leverage a $1 million in co-op funding from computer makers.

As an entrepreneur she trained sales people how to use their computers to stay connected with their customers and prospects with regular mailings and tracking of activities.

As a board member of the Association for Women in Computing and the Federation of Houston Professional Women, she improved membership tracking and retention.

As the co-owner of a telemarketing research firm, Real Marketing Insights, she designed loyalty marketing using follow-up phone calls. She also created a corporate identity program for the firm including a fax newsletter, web site and new sales literature.

As leader of FastHouston she built a community of a few hundred professionals committed to innovation and to enhancing their skills and work places with better ways of doing business.

At CGI Information Systems, she led marketing for the Houston branch, installed a sales automation system for the region, trained sales to use it, and generated leads with seminars.

As a board member for APICS, the Educational Society for Resource Management, she launched their first electronic newsletter and redesigned the print newsletter for efficiency.

As a marketing consultant to firms such as Griffing & Company Accounting, she designed ‘drip’ marketing using short newsletters that are distributed via email and postcards.

As a board member of the Houston Direct Marketing Association, she built up community with programs supported by email marketing that ties back to a web site.

At start-up consulting firm Safety United, she launched marketing for safety training classes, built a prospecting database, tested a print newsletter, and recruited a head of sales.

As newsletter chairperson at OnlyInHouston, she edits a weekly email newsletter that keeps the membership informed of new creative endeavors in Houston.

QViews is a startup newsletter publishing business designed around Theresa’s experience of the challenges of creating and maintaining a newsletter program to craft stronger ties between a company or organization and its target audiences.