I have been dragging my heels about learning ChatGPT. I know I have to do it, but I like the old way of doing things like research and editing. Plus, if I'm going to have to double-check its output, what's the point? Frank Shaw, the Chief Communications Officer at Microsoft challenges me:
LinkedIn: The Future of Communications: How to Adapt to the AI Transformation by Frank X. Shaw
As communicators, we tell stories that help people fall in love with Microsoft, the things we make, and the impact we have in the world. And now we add – using the incredible potential of artificial intelligence – to that purpose.
Okay, here's how he says we should get started:
To realize this incredible potential, we must first understand the soul of our jobs. If we don’t deeply understand this, then all the fantastic new tools in the universe won’t help us. 😊 And what is clear is this: It is human interaction that drives the insights and the stories and the emotional connections.
Looking at artificial intelligence as a way to free up my time and increase my communication quality... Well, I guess I better get started.
Plus, Frank increases my confidence with his sound insight into the innovation process:
We have an idea, we experiment with it, we measure it, we evaluate it, we share it with one another, we repeat. Some experiments will work, and we’ll celebrate! Some will fail, and we will learn! Both are great outcomes.