- Innovation--Designing systems to resolve everyday challenges, especially in marketing and promotional activity.
- Creativity--Constantly coming up with new ideas, new ways to put pieces together in order to make a difference, revising and improving systems.
- Resource collection--Constantly gathering data and ideas to help in making decisions, investigating possible tools, venues and opportunities.
- Fast learner--Exploring new areas, constantly acquiring new skills, quickly integrating new information .
- Decision-making--Able to organize and commit to a new course of action quickly, with firm grasp of the consequences and back-up plans.
- Productivity--Seek daily achievements. Always looking for the next challenge.
- Wide-ranging perspective--Able to see problems from many angles, anticipate what other members of the team will need.