Theresa Quintanilla

2005-Current: Founder and Publisher, QViews

Systematically building a platform to attract readers with access to online, email and printed versions of the same content, keyed on current events.

• Designing a newsletter publishing system based on blogging software adapted for use by any organization to maintain regular contact with their audiences.
• Collecting benchmarking data on reader behavior and response.
• Model newsletter is being prototyped at www.QViewsOnline.com.

2004-05: VP of Marketing, Safety United, Inc.

At this workplace safety consulting and training, my accomplishments included

• Positioned the firm based on strengths and competitive advantages
• Developed marketing plan and set up marketing performance tracking
• Established 1,500 name database and wrote direct mail pieces.

1999-2005: Managing Director for FastHouston

As a volunteer for this nonprofit association dedicated to educating the business community about innovation, I

• Performed public relations and designed invitations for events of up to 200 people
• Planned and supervised educational seminars.

2002-04: Marketing Director, Griffing & Company, PC

In my part-time work for this suburban Houston accounting firm, some of my major contributions were

• Designed presentations for seminar marketing programs
• Planned and executed public relations campaign
• Established email newsletter campaign.

1999-2002: Market Analyst, CGI IT Consulting

At the Houston branch of this large Montreal-based computer consulting firm, among my experiences were

• Recommended industry and geographic markets for expansion
• Installed a computer system for tracking sales leads and trained five users
• Marketed information technology seminars using print and email invitations.

1998-99: Business Analyst, Shell Oil IT Division

As a contractor for the information systems division of Shell Oil Company, I

• Managed the refinement and testing of a large Oracle database for tracking customer activity
• Planned and supervised computer upgrades for dozens of sales people.

1996-98: VP of Marketing, Real Marketing Insights, Inc.

At this start-up in marketing research, I was a co-owner who

• Developed new brand image, web site and marketing campaign
• Supervised a contract art director as well as marketing research staff.

1992-95: Business Owner, Sales Support by Computer

In this software training business, I helped sales people do their jobs more effectively by using contact management software on their computers.

1991-92: Marketing Director, Microcomputer Power

For this corporate computer dealership, I managed all aspects of marketing, advertising and sales support.

• Captured $1,000,000 in co-op funds from vendors including IBM, Hewlett-Packard, and Apple.
• Supervised and developed a staff including creative and administrative support personnel.
• Increased readership and productivity of newsletter by redesigning it for maximum co-op participation.
• Enhanced customer database of 15,000 contacts for faster identification of selling opportunities.

1990-91: Account Supervisor, Ogilvy & Mather

At the Houston branch of this New York-based advertising agency, I led a team responsible for all sales support and government advertising for Compaq Computers.

• Improved profitability of client's $3 million sales promotion budget.
• Doubled my staff by increasing client satisfaction and obtaining more assignments for the team.
• Groomed my successor from an employee formerly considered 'not management material.'