For this corporate computer dealership, I managed all aspects of marketing, advertising and sales support.
- Captured $1,000,000 in co-op funds from vendors including IBM, Hewlett-Packard, and Apple.
- Supervised and developed a staff including creative and administrative support personnel.
- Increased readership and productivity of newsletter by redesigning it for maximum co-op participation.
- Enhanced customer database of 15,000 contacts for faster identification of selling opportunities.