1990-91: Account Supervisor, Ogilvy & Mather
1984-88: Account Executive, Ogilvy & Mather

1988-89: Marketing Director for Prearrangements, Service Corporation International

For the prearranged funeral division, I managed a $4 million annual advertising budget and planned new marketing initiatives to improve profitability per customer.

  • Reduced cost of television-generated leads 45% with media-buying strategy and new commercials.
  • Designed a system for analyzing sales production against media spending and market potential.
  • Generated leads for 500 sales people and implemented tracking of sales conversion ratios.
  • Developed new source of revenue through direct marketing of partners' products to customers.
  • Reorganized the telephone-based lead-generation program and tripled productivity with new compensation system.