Air Canada wipes a clean slate for loyalty
Kohl's is staying close to the customer in more ways than one

Facebook is our canary in the coal mine (in America) for GDPR (the new rules for collecting customer data in the European Union)

One of my clients has many contacts and customers in Europe, so we send email newsletters and maintain contact records that are subject to the new General Data Protection Regulation of the EU. (Despite Brexit, the UK has decided--wisely--to comply with GDPR for the foreseeable future.) 

If you haven't heard about GDPR... here's a resource to bring you up-to-date:

Technically, GDPR only affects companies who have customers and prospects in the European Union (+ the U.K.). However, many people predict that GDPR will become the 'gold standard' for protection of customer data. Despite the fact it may not solve future data piracy problems! 

In terms of deciding how to implement GDPR requirements, we in the U.S. may find it valuable to look at Facebooks' very public struggle to comply... 

Econsltancy has some very helpful information, including this free post. Plus GDPR training for Econsultancy subscribers. 

My point is that GDPR will probably affect your CRM and/or loyalty strategy in the future, and you need to start learning to understand it.



Feed You can follow this conversation by subscribing to the comment feed for this post.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name and email address are required. Email address will not be displayed with the comment.)