Car rental firms are facing up to customer demand for choice and variety more and more. The Hertz Gold Plus Rewards program has been a simple and effective membership mechanism for a long time. Now Hertz is improving the customer experience.
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But for the real Ultimate Choice magic, sign up for Hertz's free Gold Plus Rewards program. It costs nothing and takes only a couple minutes to fill out the form on Hertz's website.
Then, when you book a midsize car at an Ultimate Choice location, not only do you get to skip the long line at the rental counter, you also get to pick from a special selection of vehicles just for Gold members. Hertz tries to reserve nicer trims and lower-mileage vehicles for the Gold section—instead of Corollas and Sentras with 50,000 miles on them, in the Gold aisle, you might find a Hyundai Elantra (a fun car to drive!) with 15,000 miles and maybe even leather seats. You might occasionally find a couple of fullsize cars sprinkled throughout the row.
It gets even better if you have a few rentals under your belt. Just five rentals in a calendar year gets you Hertz Five Star status. A midsize reservation at an Ultimate Choice location as a Five Star customer will give you access to an even more special Five Star vehicle selection.