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Loyal customers get variety and choice at Hertz

Car rental firms are facing up to customer demand for choice and variety more and more. The Hertz Gold Plus Rewards program has been a simple and effective membership mechanism for a long time. Now Hertz is improving the customer experience.

AutoSlash: Hertz's Ultimate Choice: A One-Year Review, 2018-Feb-12 by Chris

But for the real Ultimate Choice magic, sign up for Hertz's free Gold Plus Rewards program. It costs nothing and takes only a couple minutes to fill out the form on Hertz's website.

Then, when you book a midsize car at an Ultimate Choice location, not only do you get to skip the long line at the rental counter, you also get to pick from a special selection of vehicles just for Gold members. Hertz tries to reserve nicer trims and lower-mileage vehicles for the Gold section—instead of Corollas and Sentras with 50,000 miles on them, in the Gold aisle, you might find a Hyundai Elantra (a fun car to drive!) with 15,000 miles and maybe even leather seats. You might occasionally find a couple of fullsize cars sprinkled throughout the row.

It gets even better if you have a few rentals under your belt. Just five rentals in a calendar year gets you Hertz Five Star status. A midsize reservation at an Ultimate Choice location as a Five Star customer will give you access to an even more special Five Star vehicle selection

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