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Amazon Key: overreach versus loyalty

The American Heritage Dictionary defines overreach as "to defeat oneself by going too far or by doing or trying to gain too much." Amazon would do better to outsource this service. 

LA Times: Amazon wants a key to your house. I did it, and I regret it, 2017-Dec-7 by Geoffrey A. Fowler

Amazon is barely hiding its goal: It wants to be the operating system for your home. Amazon says Key will eventually work with dog walkers, maids and other service workers who bill through its marketplace. An Amazon home security service and grocery delivery from Whole Foods can't be far off. (Wal-Mart has announced plans to test delivering groceries straight to the refrigerator with a smart lock maker called August.)

Amazon said it doesn't have access to data about when you lock your door or the video feed from the Cloud Cam — both good things. But surely its data team is also crunching the numbers on how Key changes your consumer behavior, especially whether you are buying more stuff from Amazon.

What's so bad about living in an all-Amazon house? The company doesn't always have the best prices or act in ways that benefit consumers. For example, it's currently in a spat with Google, whose smart-home products such as Chromecast and Google Home are not carried by Amazon — and who retaliated by blocking access to its YouTube apps on some Amazon products. (Grow up, you two!)

Amazon Key did give me some peace of mind about delivery theft. But the trade-off is giving more power over your life to a company that probably already has too much. 

Sc171211or

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