The story of Mike D'Antoni and Starbucks is entertaining, and I'm glad Jake Fischer asked D'Antoni to explain it because it brings up some of the complexity of loyalty. Visiting Starbucks is a daily morning obsession with D'Antoni, wherever he travels. He admits that he's less in love with the coffee than the routine.
As a great coach, D'Antoni understands the value of good routines. Sometimes that's exactly why we need more loyalty in our life. Not because the product or service is perfect, but because it fits and enhances our life. Let's be loyal for our own benefit.
Sports Illustrated: Mike D'Antoni: For the Love of Starbucks, 2017-Nov-9 by Jake Fischer
A daily ritual emerged, reading the USA Today in between bites of his pastry and scribbling in the paper’s daily crossword puzzle. “I could not wait to wake up and go get my routine going.”