When Starbucks was spreading across the country, I was really excited about its culture and the way it makes it easy for people to hang out, but I could never get used to the coffee. "Dark roast" always tastes burnt to me. And they serve everything too hot for me to drink in the first 15 minutes. I still go when a friend really wants to meet there.
Anyone interested in understanding innovation in loyalty programs should sign up for their rewards mobile app. Just be aware that it's among the most manipulative in the business. I'm not sure who is more dedicated to milking their customers: Apple, Amazon or Starbucks.
I really enjoyed this Lifehacker article, and I will probably bring my own cup the next time someone wants me to meet them at Starbucks.
Lifehacker: The Ultimate Guide to Paying Less at Starbucks, 2017-Oct-23 by Nick Douglas
Wean Yourself Off Frappuccinos
They’re the least bang for your buck, says Consumerist. To satisfy your sweet tooth, add syrup to a basic drink. Multiple shots of syrup cost the same as one shot.
Bring Your Own Cup
If you use your own cup, you get ten cents off, no matter the drink size.
Don’t Use the Drive-Thru
The drive-thru has to charge you for every add-on, says Consumerist. But face-to-face, baristas can give you extras for free....
Use the App With Caution
Order your drinks through the app and earn loyalty rewards. But if you’re the type of person easily tricked by an upsell—if, say, you’ve ever spent money in Candy Crush—the rewards system will backfire. Starbucks will dangle “extra” rewards points in front of you if you buy baked goods or promoted drinks. Don’t be a sucker.