As a member of the Quizno's loyalty program, I can see the advantages of having Apple Pay. Quizo's has always been a low-end proponent of loyalty, and by pairing with Punchh and through them Apple, it gets access to more sophisticated features. We can watch the evolution of loyalty into being too complex for most businesses to own.
9to5Mac: Apple Pay loyalty card support coming to Quiznos, Smashburger, and more restaurants, 2017-Jun-22 by Zac Hall
Punchh works with over 85 restaurant chains including Quiznos, Smashburger, Pieology, and Coffee Bean & Tea Leaf and announced plans today to bring Apple Pay-based loyalty card support to its client restaurant locations.
For participating restaurant brands, Apple Pay users will be prompted at checkout to add the restaurant’s loyalty program to their Apple Wallet. Once added, customers will automatically begin earning points and receiving specialized offers, which can be redeemed during future visits. Restaurant brands using the integrated solution will be able to match customers who have opted in to their loyalty program with their payments and receipts, know which menu items they purchased, and incentivize them to use Apple Pay.
Following today’s announcement, Punchh says customers will start seeing Apple Pay support for loyalty cards at participating restaurants “starting later this year.”