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What are people's benchmarks in store experiences?

95% of Americans were in Walmart last year, and 89% in McDonald's. Walgreens and Dollar Tree were experienced by over 70%, and Home Depot by 68%. When we look to understand consumer expectations, we should all have direct experience of those retailers as well. 

We can't project our buying experiences onto our customer. We have to meet them where they live. 

Quartz: Ninety-five percent of US consumers made at least one trip to Walmart last year, 2017-Apr-11 by Neha Thirani Bagri

NPD Group, a market research organization, which tracks millions of online and in-store receipts, says that 95% of all US consumers shopped at a Walmart store in 2016. By comparison, Amazon reached less than half of all US consumers last year—at 42%.



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