When building a loyalty program, we often forget the diversity of our customer base has to be matched by the diversity of our rewards and recognition tools.
Just for their small business clients, FedEx has built an amazingly diverse array of awards
- Tech Award that helps business owners acquire the technology needed to use Fedex services more efficiently
- Advantage program that provides discounts based on annual average shipping with Fedex
- Invitation-only My FedEx Rewards program which is a point-based reward program with non-discount incentives
- Small business grant contest
Not all of us have such a diverse customer base, but companies are giving so much attention to providing awards that make a difference to every customer.
Loyalty360: Helping Small Businesses Through the My Fedex Rewards Loyalty Program, 2017-Feb-21 by Jim Tierney
All businesses, including small and mid-sized companies, are constantly focused on growing revenue, increasing profits and generating loyalty. Small and mid-sized companies, in particular, are more challenged with hiring employees, cash flow, raising capital, and maintaining business operations.
Small businesses don’t have hundreds of employees to manage human resources or all of the administrative functions that large companies may take for granted. They need cost-effective, simple solutions that enable them to focus on their core value proposition.