Geoffrey Moore became an influential business consultant long before social media was available. (His Crossing the Chasm is now in its third edition.) Recently on LinkedIn he shared how enthusiastically he has embraced social media, and listed six amazing benefits he finds. Even more amazing, the post attracted many valuable comments. You can see a couple of excerpts below, but I recommend reading both posts all the way through.
LinkedIn: Getting Social in the Enterprise... Seven Things to Get Your Head Around, 2016-Jan-12 by Geoffrey Moore
3. Social is efficient. There is no queueing in a social network. This means principals can connect directly peer to peer and get on with whatever it is they want to get on with. Among groups, it lets people opt in to eavesdrop on conversations that may have implications for their work. It also allows for the unexpected expert to surface unprompted with an insight or a solution to the problem no one else thought of. The opportunity cost is low, and the serendipity is high.
LinkedIn: Social is Social! 2016-Jan-28 by Geoffrey Moore
Jill Rowley, Startup Advisor, Marketing Expert: I'd add Social is humanizing. Social Networks like LinkedIn and Twitter give us the ability to understand someone's identity (their skills, where they've worked, where they went to University, where they live), their relationships (to whom they're connected, what groups they're a member of, who they follow and are followed by), and their interests (what they care about, what makes them tick).