Theresa Q's Viewspage on Marketkeeping

Networking toward the top #li

Networking with your peers and networking up the food chain require different rules. 

Both Sides of the Table: Never ask a busy person to lunch, 2011-Oct-13, by Mark Suster

First date, speculative meeting: I always recommend you ask for coffee. And better if it’s at their offices if you’re asking for the meeting. “Hey, can I bring you a coffee and get 30 minutes of your time at your offices next Tues or Wed? I promise I won’t overrun my time.” And don’t. You become an easy second date to accept.

Beware of the job that doesn't help you learn. #li

If you're job doesn't allow you to learn, it's dangerous to your career. There's no longer any job security in doing what you know. 

Brazen Careerist: How to find a job you'll love, 2011-Nov, by Penelope Trunk

When people talk about their job, they are really talking about their learning. When we say, "What do you do?" we really mean what do you learn? Because that's what makes a person interesting – what they are learning. No one wants to answer the question what do you do if they have a job where they  are not learning. That's how you know it's the learning that matters.

Don't thoughtlessly let Facebook create your image. #li

I have seen amazing benefits from Facebook, many of them beneficial to me personally. But I will not carelessly let it create the me that it thinks exists based on the information it harvests. I don't agree with everything I read. 

CNet News - Molly Rants: How Facebook is ruining sharing, 2011-Nov-18, by Molly Wood

Sharing and recommendation shouldn't be passive. It should be conscious, thoughtful, and amusing--we are tickled by a story, picture, or video and we choose to share it, and if a startling number of Internet users also find that thing amusing, we, together, consciously create a tidal wave of meme that elevates that piece of media to viral status. We choose these gems from the noise. Open Graph will fill our feeds with noise, burying the gems.

Today is the first day of the rest of your data's life. #li

Online backup is a wonderful thing, but you can't assume it will always be there. Use these services to protect yourself but don't become dependent on them. 

ExtremeTech.com: Firefox is the cloud's biggest enemy, 2011-Oct-28, by Sebastian Anthony

The browser is the portal through which the entire web is experienced, after all. In actuality, cloud-based computing represents a serious conflict with Mozilla’s primary purpose. In the words of Mitchell Baker, Chairperson and Chief Lizard Wrangler, Mozilla’s mission is to “build user sovereignty into the fabric of the Internet.” User sovereignty means that you are in full control of the surfing experience — it means that you are in the hot seat with regard to how much information you share and with who. User sovereignty literally means that the consumer is king and should never beholden to any other user or corporation on the web. You can see how this doesn’t really jibe with the centralized, all-your-data-are-belong-to-us aspect of modern web usage.

It's not the social media, it's the social people. #li

"Word of mouth" marketing is the oldest kind of marketing, and sharing in the social media has only turbo-charged it. But people still don't share boring stuff, you know?

Brains on Fire: The art of we, 2011-Sep-19, by Amy Taylor

Unlike widgets, wonkets, dashboards and baubles, WOMM is sustainable because it is about the people. Real people. It is founded on real relationships. Among other things, WOMM celebrates transparency, trust and community. Three things that cannot be bought, coerced, contracted, rushed or forced.

Real relationships do not come from shiny toys, the app of the day or the simple click of a button. Real relationships stem from a genuine, honest place. Real relationships take time, patience and tending.

Being an expert means keeping up. Pant, pant, pant. #li

My background is in direct mail, an industry where best practices seem to be written in stone. It's much easier to be innovative in online media, but the price? You have to develop a system for keeping up with the changing landscape. 

Hubspot.com is full of free resources. This LinkedIn service they've pointed out is free, as well. 

Hubspot: Mastering LinkedIn, 2011-Aug-23, by Pamela Vaughan

Be identifiable. Find out who's checking out your profile by allowing others to see who you are if you view theirs. When you click the information under "Who's Viewed My Profile" on your profile page, you'll be able to view users who have looked at your profile, stats on your profile's number of views, and its appearances in search recently. To change this, go into your settings and click "See what others see when you've viewed their profile."

Learning not to plan writing tasks and meetings in same half-day

Over the last two days, meetings have crippled my ability to get serious writing tasks out of the way. I must learn to treat writing assignments like a meeting with myself--and no double booking.