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Customer empathy games proposed by IDEO

Why innovation sucks

It's not the fear of failure... it's the agony of learning too late!

Yes & Know Blog: What do you need to know? 2018-Sep-19 by Nilofer Merchant 

There’s a learning curve for all new things. We need to learn the interdependencies of decisions, what people are capable of, who is good at what, what key decisions need to be made and in what order and so much more.

Just like I had never done a remodel, most organizations need to grow by doing something they’ve never done before. But we want to do it as efficiently, as effectively and as fast as if we know everything we need to know. But we don’t know. That’s the bottom line. There’s no way I could have known that countertops were the key decision until I learned countertops are the key design decision.

In business… as we seek out new growth areas or brand new product lines, we don’t know what we don’t know. We want to believe we can know, or that we can hire outside resources who already know. But the reality is always different. You don’t know what you don’t know until you do.

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