If you work in a big company and your job is getting the newsletter out, you have challenges, but the newsletter gets out there. For people like myself, independent or in small organizations, regular release of the newsletter is hard.
Getting a newsletter out is a matter of "showing up." You wouldn't miss an appointment with a client, would you? Never blow off the newsletter because is going to be late. If you miss an issue due to catastrophe, share that story with your readers. Act like it makes a difference, and it will.
I highly recommend Ann Handley's newsletter to all communications professional. She's inspiring. Learn more.
Total Annarchy: Email is the OG,... 2018-Sep-23 by Ann Handley
I talk a lot about the need to put your reader first. To serve an audience. To make something that you love in service to those who will miss you if you don't show up on time.
This isn’t an original idea: Lorne Michaels used to say that Saturday Night Live didn’t go on because the cast was ready; it went on because it was 11:30 on a Saturday night.
You show up because you promised others you would....
Years ago, I heard Darren Rowse of Problogger speak in Denver. He told the audience, “Your next big thing might be the little thing that’s staring you right in the face right now.”
Of course, for that little thing to grow into a big thing, you’ve got to make a promise to yourself to do it.
So many people I’ve met this fall have shared their big goals with me. They want to write a book. Or they want to be invited to speak more. Or they want to make an impact in one important way or another. But I don’t know where to start. Or how do I fit it in?
The truth is that it’s hard. But it’s not magic.
You have to show up. And then you have to start. Then keep going. One foot. Next foot.