Why we should focus on helping our customers become better people.
Insecurity kills innovation

It's hard enough to figure out what role we want to play in life. We shouldn't have to fight for the right to play it.

Life in my thirties was miserable because I realized that I didn't understand what I need from life. A misguided professional therapist compounded the problem, and I wasted my best income-earning years. These days I just want to help people operate from their strengths and find what they need to sustain themselves. One of the ways to do this is to figure out where we want to invest our loyalty. We get to choose. 

An open letter to everyone who is concerned about the wage gap, 2017-Dec-2 by Penelope Trunk

It happens that women choose to spend more time parenting than men. It doesn’t mean men are lame for not spending more time with kids. Remember feminism? It’s about everyone getting to choose. It’s not about belittling people’s choices or saying it’s not really their choice but rather a result of societal pressure. In fact that line of thinking undermines feminism because it says there can be no genuine choices because all societies have societal expectations.

A fresh view of feminism for 2015, 2015-Jan-12 by Penelope Trunk

I realized there’s positively no way to keep things equal, and everyone suffers from trying to establish equality. People can only give what they are good at giving. And people can’t stop needing what they need. It’s what they need.

Too little too late: Sheryl Sandberg apologizes for Lean In, 2016-May-11 by Penelope Trunk

We don’t need a role model. We need a role. Each of us wants to feel like we found our spot, what’s right for us. And it’s not helping to have to justify our choices to anyone but ourselves.

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